Business

Buy a Bugatti Chiron, Receive a Rolls-Royce Wraith Free

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The “buy-one-get-one-free” sales strategy is widely renowned for successfully driving businesses, but it’s rare to see it applied to used cars. Even more rarely, is its application to high-tier luxury vehicles. That said, a dealership in Florida is currently offering a complimentary Rolls-Royce Wraith to anyone who purchases their available Bugatti Chiron. This intriguing proposal piques our interest.

This week, Naples Motorsports announced a “special offer” on Facebook, proposing a free 2018 Wraith accompanying a 2021 Bugatti Chiron purchase. In excellent condition, the Chiron has only slightly over 2,000 miles on it and is finished in a brilliant two-tone Grenade and Glacier exterior. Interestingly enough, the Wraith boasts similar details with its silvery and brown two-tone exterior. According to the Naples Motorsports’ website, it has been driven more than 17,000 miles. To purchase the Wraith alone would cost $239,995.

Ascertaining the exact value of a Chiron can be challenging owing to their scarcity and each specific model’s unique specifications. Naples Motorsports’ ask for the Chiron is $3.85 million, making it the priciest one we could pinpoint currently listed in the United States. The likely situation may be that the Rolls’ price is already included in the Bugatti’s cost. If the Rolls’ cost is subtracted from the Bugatti’s price, it equals around $3.6 million, falling more in line with the current market pricing of other Chirons.

This “buy one, get one” promotion may not be as attractive of a deal as it first appears, but this vendor deserves recognition for its novel approach to bringing potential customers to their dealership.

Information Summary:

  • Receive a Rolls-Royce Wraith free with the purchase of this Bugatti Chiron.
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