Overwatch 2 Announces Porsche Crossover

The next major crossover event for Overwatch 2 will involve a partnership with the luxury vehicle brand Porsche.

The joint project between Overwatch 2 and Porsche offers new, unique skins for the team-based shooting game based on the car maker’s designs. Prior to the formal announcement, the Overwatch 2’s Twitter account hinted at the cooperative endeavor, sparking fan theories about the potential result of this fusion.

Typically as a live-service game, Overwatch 2 operates multiple campaigns to attract new users or keep existing ones invested. This is shown through its various collaborations, such as the recent Overwatch 2 partnership with Cowboy Bebop. In the past, the shooting game linked with another popular anime series, namely One-Punch Man. However, such partnerships aren’t just limited to anime series.

The joint venture between Porsche and Overwatch 2 is slated to begin around the release of Overwatch 2 Season 10 on April 9. This collaboration will offer numerous aesthetic items for players to collect, including two Porsche-inspired skins. The first roundup skin is a unique one for D.Va. This skin incorporates several design elements derived from the Macan Electric vehicle, like its distinctive flat top lighting unit with the trademark four-point daytime running lights. The second skin reveal and other cosmetic enhancements, as well as more detailed information about the event, will be launched post the commencement of Season 10.

Overwatch 2 and Porsche are Set for Collaboration

Porsche hasn’t hesitated to involve itself in partnerships within the gaming industry, particularly liaisons with Microsoft. Several crossover events between the two were related to the Forza series, and last year, Microsoft unveiled personalized Xbox consoles and controllers in collaboration with Porsche. Notably, Porsche also delved into hardware in conjunction with AOC, creating the Porsche Design AOC AGON PD27 gaming monitor. More recently, Porsche had a team-up event with Final Fantasy 7 Rebirth, showcased in a video titled Driven by Dreams.

It’s commonplace for luxury brands to collaborate with gaming corporations. Partnerships of this nature provide an excellent opportunity to bridge two fields, especially within live-service games. Fashion labels such as Fendi and FRGMT have teamed up with the Pokemon series to introduce luxury items like handbags, jewelry, and clothing based on the Dragonite evolutionary line. This underscores the influence of the gaming industry and its seriousness within the overall market.

Overwatch 2

Overwatch Franchise

Released on October 4, 2022

Game Genre: Shooter

Crossplay Supported on Platforms PC, PS4, PS5, Switch, Xbox One, and Xbox Series X|S.